Marketing by search engines is by far the most powerful and profitable way to market your brand. With more than 86 per cent of internet users using Google as their search engine, there has never been a greater need for the company to show up on Google’s first list. You may want to check out Search Engine Marketing for more.
Many people do not know about the marketing of search engines and just take for granted the results that appear when they search for something on a search engine like Google.
Search engine marketing, however, seems to be defying current recession doom and gloom. Think about:
“The average UK spends 164 minutes online daily, compared to 148 minutes watching TV”
More than half of the world ‘s population now has access to the web and nearly 90% find what they are looking for using search engines. Thirty-six per cent of people believe the product at the top of the first page is the industry leader and eighty per cent of people pick from the first page listings alone. With more than 21 billion web pages in need of a first page position how to get your website on the first page.
It is called search engine marketing, so I’ve mentioned a few strategies so suggestions to get you going by optimizing your website for a search engine to score high. Remember this is a basic guide that will help you along your way.
First we must look at how a website is ranked by search engines and decide which order to list them. The simple (very very simple) version is that the way many search engines rank, Google has changed everything. Google’s original founders (Larry Page and Sergey Brin) decided to build a search engine that could rate a specific website and show it to the customer in order to be of consistency. The way they ranked a website was to count how many other websites were linking to it. Whether it’s connected to other websites than it must be fine. Therefore, ties basically imply votes. This is the really simplistic version, like I mentioned, and there’s so much more to it than this, but it’s a perfect starting point because it’s the most significant.
See who’s linked to you and see who’s linked to your rivals, then seek to push in any of their acts. Just go to yahoo.co.uk and then go to the “link: yourcompetitor.com” search box. This will generate a list of websites that link to your competitors website. Email them and invite them to communicate with you as well.
Don’t be petty. Be sure that you have connections that go out of your web. Nonetheless, it is critical that you connect to websites of good quality , i.e. If the website is a platform for the land, provide ties to the related regulatory bodies, Wikipedia or the main portals for information. Your blog will be seen by search engines as a good place to get good content.
Send your website to Directories online. It can be really slow and it can take hours. But once you’ve accepted your site to a directory. You ‘re going to have a link back to your site. Recall. The bigger the better.
Subscribe to niche forums. You can include a link straight to your web site in your signature. Still note. Don’t spam on any forum. Forum users won’t like it and it ‘s likely the moderator will kick you off. If you use a forum properly but find it quite engaging.
Read niche market related blogs. This is both highly educational and beneficial for constructing links. Instead, read the article and leave a message on the site. But don’t forget to add a connection to your blog. Just don’t make it too apparent.