No matter how good your product or service is, it won’t build the profile it deserves unless it stands out among its marketplace competitors. Indeed, having the right marketing agency working for you can make all the difference between success and failure can be such a boon to your business. As such, it’s worth spending time reviewing several agencies to select one that best suits your business needs. To do this, it’s a good idea to determine exactly what marketing you need. A few areas to consider:
Whether you’re seeking a total re-branding of your image or focusing on specific areas. Equally, whether you want to adjust to well-established products and services or create a slogan or logo for new brands. Things like the firm’s scale and reputation play a part here because a big firm may be best positioned to build an entirely new identity for you whereas a newer, smaller agency may have more creative concepts for a new product launch.If you are looking for more tips, check out BrandBliss .
Decide whether you want to branch into a new market or raise awareness in an existing market. For example, you might want to appeal to a younger or more sophisticated audience or feel your existing market share could increase in areas where you have traditionally done well. In either case, it is worth reviewing the experience of marketing agencies working in your particular field and whether the agency has enough contacts to reach your audience. If you’re looking to raise consumer awareness of a new range of soaps, say, will the agencies experience launching a wholesale bathroom fitting company campaign be relevant? What works with one market might not actually work for another, so ask questions regarding what kind of advertisement fits your company and seek to distinguish if it takes into account common feedback or your specific needs.
Identify whether the material or marketing type needs focus. In other words, are you trying to develop specific associations for your products or services to be immediately recognizable by consumers? Or do you feel your message’s channels are inadequate and need improvement? It’s not good hiring a marketing agency fizzing with great ideas, but being able to implement them without the infrastructure.
The above points should help identify which services the marketing agency wants to perform. Inevitably, various companies would have specific strengths and disadvantages, so pay particular attention to how much expertise they have with the type of messaging you plan to undertake and how much traction they had in the past with related promotions.
It’s also a smart idea to hold your eyes open for promotions that inspire you and contact the company’s publicity team and inquire who managed that advertisement and how it operated for them. Also, ask ex-clients of marketing agencies you are particularly interested in what their experience with the agency was. Was the agency proactive and tailored to specific needs, or was there an impression that the agency provided standard generic solutions to specific problems?
Having reduced your search to two or three marketing agencies, there are several more specific questions to consider:
- Identify who would be in charge of your account and whether the account manager will stay with you for the duration of the campaign, or a junior account manager will take over once the campaign is running. Ideally, operate for the same team from start to finish.
- Find out how often the account manager will give you updates on campaign progress, including costs incurred and any customer feedback received. Before the campaign begins, ensure sure there are no secret costs and a mechanism is in motion to decide how the campaign progresses.
- It’s a smart idea to encourage the prospective publicity firm to devise a sample plan and assess how effectively you are operating together, the policy the organization implements, how deeply it responds and your wishes and how responsive it is. For starters, determine how the firm will manage the prospect of managing unique client deals and rewards programs that lend the business some individuality, or ask them that create a promotional plan on one of the new items.